Terms of Service

These Terms of Service ("Terms") govern the relationship between you (the "Client") and Funnelyn ("Funnelyn", "we", "us", or "our"), a company incorporated in Indonesia, in connection with the performance media-buying and conversion services we provide.

By signing an order form or statement of work, by granting us access to your advertising accounts, or by otherwise instructing us to manage your media spend, you agree to be bound by these Terms. If you accept these Terms on behalf of a company or other organisation, you confirm that you have the authority to bind that organisation.

These Terms take effect on 1 June 2026 and form a legally binding agreement between you and Funnelyn.

Funnelyn is a Jakarta-based performance media-buying firm. We operate as a managed service inside your own advertising accounts, planning, building, launching and optimising paid campaigns on your behalf across channels including Meta, TikTok Shop, Google and YouTube, Shopify, and programmatic networks.

Our services may include media strategy and channel planning, campaign and ad-set structuring, audience and bidding setup, creative trafficking, ongoing optimisation, and conversion-booster work such as pixel and event configuration, tracking hygiene, and landing and checkout improvements.

The specific channels, deliverables, budgets and reporting cadence for your engagement are described in your order form or statement of work. Where those documents conflict with these Terms, the order form or statement of work controls for the items it expressly addresses.

We work to professional, industry-standard methods and apply reasonable skill and care. We do not provide legal, tax, or financial advice.

Because we operate inside accounts that you own and control, the engagement depends on your cooperation. You agree to:

• Grant and maintain access. Provide and keep current the access we reasonably need to your ad accounts, business managers, pixels, catalogs, analytics and storefronts (for example Meta, TikTok Shop, Google, YouTube and Shopify), including any partner or agency access requests.
• Fund the ad spend. Keep valid billing and sufficient funds or credit on the platforms so that campaigns can run. Ad spend is paid by you directly to the advertising platforms and is separate from our fees.
• Provide assets and information. Supply timely, accurate creative, product feeds, offers, brand guidelines, and the background information we need to do the work.
• Approve and review. Review and approve campaigns, creatives, budgets and material changes where your sign-off is requested, and respond within a reasonable time so launches are not delayed.
• Stay compliant. Ensure your products, offers, landing pages and claims are lawful and accurate, and that you hold the rights to all assets you provide to us.

If access, funding, assets or approvals are delayed, we are not responsible for the resulting impact on timelines or performance.

Management fees. You pay Funnelyn the management fees set out in your order form or statement of work. Fees may be charged as a fixed monthly retainer, a percentage of managed ad spend, a project fee, or a combination, as agreed.

Ad spend is separate. Management fees do not include the cost of media. You pay for ad spend directly through your own accounts on each advertising platform.

Billing through the dashboard. Funnelyn fees are invoiced and paid through your Funnelyn dashboard. Payments are processed by our payment providers, currently Xendit and PayPal. By submitting payment details you authorise us to charge the applicable fees through the selected provider. A discount may be offered for paying by certain methods (for example, PayPal); any such discount is shown at checkout and may change from time to time.

Taxes. Fees are exclusive of taxes. You are responsible for all applicable taxes, including Indonesian Value Added Tax (VAT/PPN) where it applies, except for taxes on Funnelyn's net income.

Late payment. Overdue amounts may lead to suspension of services after reasonable notice. We may pause optimisation and management work while fees remain unpaid.

All campaigns we run on your behalf are subject to the terms, advertising policies and community standards of the relevant platforms, including Meta, TikTok, Google and YouTube, and Shopify.

You remain the advertiser of record and are bound by those platforms' terms in respect of your accounts, products and ads. You are responsible for ensuring your offers, claims and creative comply with the policies of each platform on which we run them.

Platforms may, at their sole discretion, reject ads, disapprove creative, restrict targeting, or suspend or disable accounts. These decisions are made by the platforms and are outside our control. We are not responsible for platform-imposed restrictions, account suspensions, or changes to platform features, algorithms, policies or pricing.

Paid media performance depends on many factors outside our control, including your products, pricing and offers, creative, market conditions, seasonality, competition, platform algorithms and your own funding and approvals.

We will apply our methods and reasonable skill and care to improve performance, but we do not guarantee any specific outcome, including any particular return on ad spend, cost per acquisition, conversion rate, revenue, ranking, reach or sales figure. Any projections, benchmarks or examples we share are illustrative only and are not promises of future results.

Your accounts and data. You own your advertising accounts, business managers, pixels and datasets, custom and lookalike audiences, product catalogs, creative assets you provide, and the campaign data generated in your accounts. Our access is a working permission only; it does not transfer ownership to us, and it ends when the engagement ends.

Our methods. Funnelyn retains all rights in its own know-how, frameworks, playbooks, templates, internal tools, models and processes used to deliver the services, including any improvements to them. Nothing in these Terms transfers our pre-existing or independently developed intellectual property to you.

Work product. Subject to payment of the applicable fees, the campaign structures and configurations we build directly within your accounts remain in your accounts for your use.

Brand. The Funnelyn name and logo are our trademarks. You may not use them without our prior written consent, except to truthfully identify Funnelyn as your media-buying partner.

Each party may receive confidential information of the other, including account data, performance figures, strategies, pricing and business plans.

Each party agrees to keep the other's confidential information confidential, to use it only to perform or receive the services, and to protect it with the same care it uses for its own confidential information. This obligation does not apply to information that is or becomes public through no fault of the receiving party, was already known to it, or is required to be disclosed by law or a competent authority.

These obligations continue for the duration of the engagement and for a reasonable period afterwards.

The engagement begins on the start date in your order form or statement of work and continues until terminated in accordance with these Terms.

By either party. Either party may terminate on the notice period stated in the order form or statement of work, or, if none is stated, on thirty (30) days' written notice.

For cause. Either party may terminate immediately if the other commits a material breach that is not remedied within a reasonable time after written notice, or becomes insolvent.

On termination. You remain responsible for fees earned and ad spend incurred up to the effective date of termination. On request, we will provide a reasonable handover and remove our team's access to your accounts. Your accounts, data and campaigns remain with you. Sections that by their nature should survive termination — including fees, confidentiality, intellectual property, limitation of liability, indemnity and governing law — survive.

Disclaimer. To the maximum extent permitted by law, the services are provided "as is" and "as available", without warranties of any kind, whether express or implied, including warranties of merchantability, fitness for a particular purpose, or non-infringement.

Exclusion of indirect loss. To the maximum extent permitted by law, Funnelyn shall not be liable for any indirect, incidental, special, consequential or punitive damages, or for any loss of profit, revenue, goodwill, data, or anticipated savings, arising out of or in connection with the services.

Cap on liability. Funnelyn's total aggregate liability arising out of or in connection with these Terms shall not exceed the total management fees paid by you to Funnelyn in the three (3) months immediately preceding the event giving rise to the claim. For the avoidance of doubt, this cap does not include ad spend, which is paid by you to the advertising platforms.

You agree to indemnify and hold harmless Funnelyn, its officers, employees and contractors from and against any claims, losses, liabilities, damages and reasonable costs (including legal fees) arising out of or in connection with:

• Your products, offers, pricing, landing pages, or advertising claims.
• Creative, content, data or assets you provide to us, including any infringement of third-party rights.
• Your breach of these Terms, of applicable law, or of any advertising platform's terms or policies.

We will give you reasonable notice of any claim to which this indemnity applies.

These Terms, and any dispute or claim arising out of or in connection with them or their subject matter, are governed by and construed in accordance with the laws of the Republic of Indonesia.

The parties agree to first attempt to resolve any dispute amicably by contacting legal@funnelyn.io. If a dispute cannot be resolved informally, the parties submit to the exclusive jurisdiction of the courts of South Jakarta (Pengadilan Negeri Jakarta Selatan).

We may update these Terms from time to time to reflect changes in our services, operations or legal requirements. When we make material changes, we will provide reasonable notice, for example by email or a notice within the dashboard, before the changes take effect.

Your continued use of the services after the effective date of the updated Terms constitutes acceptance of the changes. If you do not agree to the updated Terms, you should stop using the services.

For questions about these Terms, please contact us:

General: hello@funnelyn.io
Legal: legal@funnelyn.io
Address: Funnelyn, Plaza Aminta Lantai 5/504, Jl. Simatupang No. Kav. 10, RT.6/RW.14, Pd. Pinang, Kec. Kebayoran Lama, Jakarta Selatan, DKI Jakarta 12310, Indonesia.